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Official TFEA Home Page
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Texas Festivals and Events Association

Texas Festivals
& Events Association

For all TFEA information, please contact Penny Reeh at or call (830) 997-0741.


The Texas Festivals & Events Association is the official state chapter for Texas and New Mexico of the International Festivals and Events Association (IFEA). Founded in 1982, TFEA is a privately funded, non-profit organization that serves the unique needs of festival and special event organizers and suppliers throughout Texas and New Mexico.

Our mission is "To educate, promote and strengthen the festivals and events industry in Texas and New Mexico."

Festivals and special events are ardent contributors to the social and economic landscape of Texas and New Mexico. They promote community fellowship, encourage family interaction, and maintain our rich and diverse cultural heritage. Additionally, these events pump millions of dollars each year into local communities and contribute to the thriving prosperity of Texas and New Mexico tourism.

TFEA is the voice of the Texas and New Mexico festivals and special events community. We provide broad membership programs that include educational development, networking opportunities, marketing programs, a mystery shopper program and legislative support. Following is an overview of TFEA membership benefits.

Regional Workshops and Annual Conference
Each July, TFEA hosts its Annual Conference, a three-day meeting that provides professional and volunteer event organizers opportunities to master current industry issues. Past topics have included: sponsorship, alcohol risk management, marketing, media relations, auctions, working with local government, merchandising, working with volunteers, insurance and festivals, strategic partnerships, emergency management plans, children’s events, understanding the Americans with Disabilities Act and booking local and national entertainment.

Participants are also encouraged to attend a one-day Professional Development seminar that presents in-depth insight into a particular industry issue. All Conference participants meet with suppliers one-on-one at the Annual Conference Trade Show, and throughout the schedule there are many occasions to network with other suppliers, event organizers and entertainers, including the Talent Showcases – a unique forum that introduces event organizers to top industry talent.

Awards Program
TFEA members are invited to enter the Annual Marketing Awards competition, a celebration of the best and brightest marketing and PR campaigns in a wide range of categories. Winners are announced at the Annual Conference along with the prestigious Professional of the Year and Volunteer of the Year awards.

Mystery Shopper & Mentor Program
Often the best way to get a fair evaluation of your event is to gather opinions of other event experts. TFEA’s Mystery Shopper program offers a variety of ways to obtain feedback. TFEA members visit your event incognito and provide you with a confidential review of your event. In addition, TFEA’s Mentor Program allows new event professionals the opportunity to shadow a festival expert during his or her event and get a unique “behind the scenes” education.

Online Services
All TFEA members can get a free listing of their event on the @texas website's event database (, a comprehensive site for members and visitors that attracts over one million hits per month! In addition to your listing, you are also eligible for a free link to your organization’s site as well as many discounts on online services. TFEA members can visit the TFEA member center at to get the latest news and updates from the association, as well as register online for conferences and meetings!

IFEA Partnership
In 1999, TFEA became an official chapter of the International Festivals and Events Association (IFEA), an association of worldwide festival and event organizers dedicated to the promotion and strengthening of the festival and events industry through fostering education, networking, the dissemination of useful information and cultivating high standards for the industry.

When you join TFEA, you are also a member of IFEA, and are eligible to participate in all of their unique member programs – in addition to TFEA member benefits. IFEA benefits include:

IFEA Annual Convention & EXPO Trade Show: a gathering of more than 1,000 industry professionals who gather to learn about over 100 industry topics.

Regional Seminars: IFEA stages over 50 regional seminars nationwide each year. In 1999, TFEA and IFEA presented 5 seminars throughout Texas and New Mexico.

IFEA Library: A valuable resource and great learning center with publications and tapes on the most current and relevant industry issues.

Certified Festival Executive Program: the highest recognition in the festival and special events industry.

Membership Directory: Who’s Who in Festivals & Special Events Around the World Membership Directory and Buyer’s Guide lists IFEA’s 2,200 members worldwide.

Insurance: Director’s and Officer’s liability insurance at affordable rates

Discounts and other benefits: including air travel, overnight shipping, promotional items, car rentals, long-distance telephone service and more!

Festivals Magazine: IFEA’s quarterly magazine covers the latest in event marketing, producing events and fund raising ideas that keep you up to date.

Join TFEA and realize more success for your event than ever before. Become a leader in the Texas and New Mexico festivals and special events industry and receive all the benefits of an international organization. Join us as we celebrate the best in Texas!

For TFEA Membership information,
contact Penny Reeh,

Dixie Flag Manufacturing Company - Official TFEA Chapter Sponsor
Official TFEA Chapter Sponsor

Texas Festivals & Events Association
P.O. BOX 1025
Fredericksburg, Texas 78624
Phone: (830) 997-0741

TFEA Membership information:
IFEA Homepage:

As a TFEA Member, your event is eligible for a free basic listing in the Around Texas Festivals & Events database on Please use the on-line submission form if you would like to submit an event to be included.